5 CREATIVE TRENDS FOR 2021
Looking back, 2020 was a momentous year. So much has happened. Consumer behaviours were undoubtedly transformed and some of these behaviours will stick in the years ahead. With such profound impacts, where would the creative discipline be heading towards this 2021 and beyond?
Here are our 5 predictions on creative this 2021.
1. Social media slide decks
As social media activities and online communications increased, so does the clutter. To break through content clutter yet providing value contents, companies are using branded social media decks to communicate on their social media channels.
2. Muted colours
Muted colours are palettes that are more calming to the eye. In 2020, COVID-19 undoubtedly impacted the choice of colours for brands and advertisers. In the year ahead, we predicted that colour palettes will continue to revolve around neutral, soft and soothing colours.
3. Design activism
With increasing demand and preferences for purposeful brands, we predict more brands will publicly take a stand and communicate via their marketing assets and products styling.
4. Mobile-first design
With 51% of the global online traffiffic came from mobile devices and the introduction of Google’s core web vital ranking factor, we predict more companies will be taking a mobile-first design approach. Mobile-first design is defined as the embarkation of the design process from the smallest of screens for better user experience. Essentially, focus will be placed on the enhancement of user experience, removal of superfluous elements and simplifying navigation.
5. Human-centred design
With the increased usage and engagements on digital channels, so does the expectations towards such touchpoints. In the next 24 months, we expect designs to incorporate human-centred principles whereby end products or interfaces better serve the needs, motivations, and roadblocks of the users.