Get your business to be in front of the high-intent searchers or prospective customers. When utilised well, Search Engine Optimisation (SEO) is a sustainable technique to drive brand awareness and increase the long-term visibility of your website.
Here are 21 SEO tips and immediate resources to get you started this 2021:
TECHNICAL & PERFORMANCE
21. Optimise overall website experience. Core Web Vitals has been announced in 2020 as an increasingly important ranking signal. | Resource: Read more about Core Web Vitals in our Digital Marketing Trends for 2021
Lastly, and arguably the most important SEO ranking factor, focus on having quality content on your website that serves users search intent. This not only rank your webpages upfront on the SERPs, but also enhance readership, leading to more time, visitors to page and ultimately business conversion.