1. Start your social media caption with a question
E.g. Do you want to improve your social media page engagement? Share the benefit of reading the entire social media caption obvious and upfront.
2. Use a lead method
E.g. 74% of Facebook users check their account every day. Capture the interest of the readers with a lead sentence that pulls in the reader. Likened to how media crafts their press headlines.
3. Encourage interactivity
E.g. Tag a friend, double-tap if you agree, say yes in the comment below, DM for a free e-book ... Keep the ask succinct and simplified for the user.
4. Provide value
E.g. 1 out of 3 consumers used social media to research and influence their purchase decision. Build a relationship with your audience, provide your followers with value; Share information, provide a laugh, or give some inspiration.
5. Have a primary and secondary CTA
E.g. DM us to order now! Tag a friend who needs this item. The primary CTA here is tied to the specific business conversion goal, while the secondary CTA often is tied to increase post visibility, asking for a user like or share.
We hope you enjoy the short sharing. For more social media marketing tips, check out these other articles: